Monday, July 04, 2016

Corporate Rebranding

Years ago, I still remember watching an Apple keynote where Steve Jobs announced that most of Apple's products at that time, Apple TV, iPod, iTunes and iPhones (I am not sure if iPhones were launched then) are none computer related. So, it doesn't make sense for the company to be called Apple Computers. Instead, he said they are rebranding the company as simple, Apple.

0.02 Ringgit blog was launched in 2003. It's almost 13 years. Our money is worth shit. Inflation for the past 13 years probably have grown 500%. There's GST implemented last year which burden the population even more. We even implemented a rounding scheme such that if your retail bills is $2.56, the retailer is obliged to round it up to $2.60. Similarly, if your bill is $2.52, it will be round down to $2.50. If someone spotted a one sen on the road side, no one bothers to pick it up. The sen is totally worthless. And as such, my 2 sen opinion, if I still keep at insisting it be 2 sen, is worth shit too.

Therefore, we will do away with the 0.02, the 2 sen, and will now be known as Ringgit.

I hope the Ringgit is still worth something!

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